Jena Strategies
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Praxiarchic Strategy · Established 2020

Strategy from action, on either side of the structural question.

A practice for the questions that don't have a single right answer — only a defensible choice.

Zach White, Principal Southern California · Remote-friendly Currently booking Q3 2026

Two Lanes

One practice, two engagements — each with a single point of accountability and a deliverable you can point at.

— I

Concordance Advisory

Business strategy

Structural questions with more than one right answer — questions of choice, not fact. Bringing stakeholders, options, and competing goods into workable agreement. The deliverable is the surfaced choice, with the reasoning that made it defensible.

  • Operations, positioning, product strategy
  • Organizational design and decision rights
  • Technical strategy and platform direction
  • .NET / AI integration as a named specialization
— II

Maieutic Practice

Dialectical companion work

Coaching that works through the contradiction instead of past it. Socratic method for the work — not therapy, not consulting, not advising. A long-running thinking partner who will sit in the hard question with you and not flinch. The deliverable is the held tension, the cleaner question, the thing you couldn't see until someone stayed with it.

  • For individuals in aporia, not in crisis
  • Sessions, written reflections between
  • Framed as coaching — not clinical, not therapeutic
  • Pricing and structure set per engagement
  • Currently forming a small design-partner cohort

Maieutic Practice is a coaching service. It is not therapy, counseling, psychology, social work, or any other licensed healing-art service. Coaching is unregulated in California. If you are in crisis, call or text 988.

"Most strategy work answers the question you brought. The harder work is the one you didn't know you were asking. Both lanes — business and personal — are in service of that."
Zach White, on the practice
The Practice

Four working principles that govern every engagement — Lane 1 and Lane 2 alike.

I.

Strategy from action

The frame is praxiarchic: rule from what is done, not from what is theorized. No six-month discovery engagement. The deliverable lives in the work — a decision, a document, a session that landed.

II.

Hold the contradiction

Most of the interesting choices are between competing goods, not between good and bad. The work is to hold both until the choice earns itself — not to flatten the tension prematurely.

III.

Reasoning that travels

Whatever I produce — code, a written decision, a session, a reflection — your team (or you) can run, extend, and own after I'm gone. The reasoning travels with the artifact.

IV.

Stay in the aporia

When the question doesn't resolve — and good ones often don't — I don't flinch. I stay. The work is the staying, not the closing. This is true in both lanes, even if it shows up differently in each.

Lane 1 — Specialization

.NET / AI integration — one of the specializations under Concordance Advisory.

— i

AI Integration for .NET Applications

$5,000 – $15,000 per project

Production LLM features inside your existing application — RAG over your domain data, AI-assisted workflows, intelligent search, semantic interfaces. Shipped as code, with tests, with documentation your team owns.

— ii

Legacy .NET Modernization

$3,000 – $10,000 per project

Move .NET Framework 4.x codebases to .NET 8+ at the pace your business can absorb. Pragmatic, incremental, with rollback paths at every stage.

Begin a conversation

Twenty minutes. No pitch deck. Tell me which lane the question is in.

Email [email protected]